Oversaw all aspects of the company’s websites and marketing. Along with my excellent team I created marketing plans, website designs, budgets and set goals based on those plans. Brainstormed with creative groups and even performed some copy writing. Used data from Google Analytics, KISSmetrics, Clicktale and internal MySQL databases to transform complex websites into money making machines. Weekly meetings with the heads of development, customer service and network operations assured our targets were being reached and allowed me to review the changes that drove the company forward.
I wrote detailed best practices and training material for team members to use in future website design and implementation. I reviewed Google Webmaster Tools daily. I’m a strong advocate of building sites with the end user in mind as well as Google. I’m also a fan of using existing technologies to turn a product around quickly. I created many one-off sites using WordPress and other open source CMS systems.
Besides my leadership and technical duties I also traveled the world meeting affiliates and owners of companies seeking new avenues for growth. I’ve spoken on industry panels in front of thousands of my peers and have appeared on radio and television shows promoting our sites. I am comfortable in the spotlight or behind the scenes.
Before taking on the role or Director of Business Development, I managed a team of technical employees and over 1,200 web sites. I made technology decisions for the future of the company. Oversaw projects that spanned departments. Lowered total cost of ownership by selecting solid solutions backed by research. ROI studies, setting policies and standards for all aspects of network use, documentation, and software. I designed the network from the ground up. The network consists of 65+ servers running Linux and 50+ servers running Windows NT/2000 – Using Active Directory in hybrid mode; Big IP, Cisco Routers, Catalysts and switches, HP and Dell servers, Qmail, Apache, IIS, Portsentry, CheckPoint Firewalls, and much, much more. Documented all work using Access, SQL, Visio and Visual Source Safe.